Celebrity make-up artist Olivia Song is 1 of the most sought after make-up artists of her era. With well in excess of With over 11 yrs of qualified practical experience, Song has secured clientele from The Genuine Housewives of Atlanta reality star Porsha Williams to rappers Kash Doll and Asian Da Brat. Though Track had to unfortunately pivot through the pandemic and was not equipped to company her clientele in human being, she produced 7-figured magnificence brand Super All-natural Cosmetics to give her consumers the power of experience wonderful safely and securely quarantining away.
“I experienced seen makeup tours prior to but by no means with distinct movie star versions. This was vital for my pupils because they could selected what product they wanted to see me demonstrate on, as significantly as certain pores and skin tones they preferred to boost on. It gave them possibilities,” Tune explained to For(bes) The Culture about her tour, featuring platinum-selling rapper Latto. As a fifty percent African-American and Korean makeup artist, Tune wished to use her 6-stop tour to exhibit the nuances of representation in the natural beauty industry while teaching her pupils as professional artists. “They had been equipped to inquire my designs right how they uncover glam, what they look for in someone’s do the job, and their expectations. A good deal of my pupils aspire to be celebrity make-up artists so placing them in the place with my styles was a pleasant addition to the total encounter.”
Pursuing her tour quit in Atlanta, For(bes) The Tradition caught up with Music about range in the splendor industry, how elegance shifted throughout the pandemic and the importance of feeling viewed as a lady of coloration makeup artist.
For(bes) The Culture: As a 50 percent Black, half Korean female in the magnificence sector, why was it so important for you to use your abilities as an MUA to symbolize other women in the market who may possibly not sense seen?
Olivia Song: I was a girl who didn’t experience observed. It’s daunting making an attempt to navigate an market where by you really don’t see a lot of females, especially females of color, at the leading. Some of the most celebrated makeup artists and hairstylists materialize to be males. For this rationale, I’m super transparent about my journey as a single mother. I want to demonstrate that you can be super profitable in this business – no subject your situation or what you look like.
For(bes) The Society: What is the great importance of diversity and inclusion in the attractiveness market, and what need to that seem like?
Tune: Minority shoppers have huge paying ability and it is a no brainer that manufacturers really should retain this in brain, make diversity and inclusion a precedence, and a reflection of their enterprise values. I would like to see a lot more various merchandise presenting, brand partnerships with make-up artists and influencers of every track record, products of just about every history, and far more variety of staff members within just about every business.
For(bes) The Lifestyle: What do you consider are the most difficult elements of currently being a makeup artist of colour?
Tune: The largest difficulties are a deficiency of illustration in significant box make-up merchants such as Ulta and Sephora, and a lack of representation in brand name partnerships. I’d love to see far more Black-owned manufacturers on the shelves and extra variety when it arrives to make-up artists as the faces of these large makes.
For(bes) The Tradition: How do you feel the beauty business shifted in the course of the pandemic?
Tune: I noticed a large amount of digital programs and a ton of persons who needed to discover how to do make-up themselves. This was massive for cosmetic retail simply because that produces additional consumers. It was a huge scare for freelance artists like myself, wondering there could never be large gatherings all over again. Salons ended up pressured to shut and it still left me making an attempt to arrive up with techniques to deliver cash flow devoid of remaining driving the brush. As a result, I produced a virtual training course and commenced a merchandise line. I consider it pressured all artists to imagine outside the house of the box.
For(bes) The Tradition: When did you to start with know that the beauty industry was one thing that you wanted to pursue, and when did you recognize that the industry was not exactly forefronting for minorities?
Track: Make-up was my side gig even though finding out style structure. For the duration of my 3rd year of school, I recognized how very good I was at makeup and I desired it above style design and style. This was eight decades in the past right before the 40 shade foundation selection was normal. You could only inform by searching at the shelf that the business wasn’t fore-fronting for minorities.
It also appeared like the most important make-up artists did not search like myself. I didn’t have to a lot of artists to glance up to who I could individually relate to. I was not formally properly trained and I wasn’t dwelling in a major city at the time. It seemed considerably etched that I could achieve the amount of achievements that I have. I did not desire as huge in the beginning of my career because of the deficiency of representation.
For(bes) The Tradition: When it will come to actions this kind of as #PullUpOrShutUp, how did that rock that attractiveness market as it named out the diverse industries for their lack of representation in the boardrooms?
Tune: This was huge for the elegance industry. Individuals learned that the greater cosmetics companies ended up not various when it arrived to their workforce on the company stage. This referred to as for these businesses to commence using the services of people of color for the reason that as prospects, we would like to know that we are getting represented in these rooms the place choices are remaining designed.