Ipsy, E.l.f. Cosmetics and Dove are Glossy Beauty Awards finalists

A year soon after Glossy held its inaugural Natural beauty Awards to honor the category’s

A year soon after Glossy held its inaugural Natural beauty Awards to honor the category’s innovators and challengers, the market has moved even additional away from the notion that a singular appear defines elegance. 

Alternatively, elegance brands are picking to use their marketing and advertising strategies to handle societal pressures felt by all.  

With that in head, this year’s finalists for the next annual Shiny Beauty Awards have executed consumer engagement techniques that are not only imaginative, but also inclusive and socially mindful. They have advocated for the acceptance and love of organic hair, promoted the idea that products and solutions operate most effective with self-really like, and built a collective effort and hard work to arrive at Gen-Z consumers on the net. 

For case in point, cosmetics subscription support Ipsy is a finalist in many groups, including Very best Electronic Function Sequence. The manufacturer held a weeklong digital celebration on its social channels that provided musical performances and local community-led make-up tutorials, all when boosting cash for the American Nurses Basis. The manufacturer is also nominated for Most effective Use of TikTok and Finest Influencer Partnership, the latter highlighted by a humorous Instagram struggle concerning Khloé Kardashian and Item Attractiveness founder Addison Rae.

E.l.f Cosmetics is up for Greatest Use of TikTok, as nicely, as it continues to evolve the way it reaches individuals by the online video-sharing platform. Following turning into the initial brand to create unique tunes for TikTok, E.l.f. adopted the accomplishment by debuting the very first TikTok-native fact clearly show, “Eyes. Lips. Renowned.” — the party captivated 3,000 entrants. The tech-savvy corporation is also nominated for Very best Multi-System Campaign, Greatest Use of an Emerging Electronic Platform, Greatest Use of Technological know-how (with Tinuiti) and Natural beauty Model of the Yr. 

Dove is nominated twice for Very best Digital Occasion Collection. A calendar year just after California grew to become the initially condition to pass the Crown Act — a regulation prohibiting race-dependent hair discrimination — the pores and skin-care manufacturer worked with the Crown Coalition to develop National Crown Working day on July 3, 2020. The occasion promoted an online petition that designed recognition for the regulation as a sizeable move in fighting systemic racism. Furthermore, Dove labored with sister makes Suave and Shea Moisture on a digital event that provided discussions and tutorials about normal hair, which aided help the stylist neighborhood during lockdown. The model is also nominated for Finest Use of Video clip for the Dove Self-Esteem Task series, made in partnership with Lena Waithe. 

On June 17, winners of this year’s Glossy Magnificence and Shiny Fashion Awards will be uncovered by way of the 2021 Glossy Awards, presented by Gorgias. Register right here to be part of the announcement.

See the whole listing of finalists down below:

Very best Influencer Partnership
SoPost and DSquared2
Essential Proteins
Ipsy – Ultimate “Make-Off” Challenge
Johnson & Johnson, IMA and MediaMonks – #CareWithPride
Sally Splendor

Ideal Buyer Collaboration
Venus Skin Biotech Co.
Volition Elegance
Indigenous – Plastic Absolutely free Deodorant

Best Manufacturer Collaboration
Venus Skin Taiwan
Beekman 1802 and Schitt’s Creek
Therabody and (Crimson)
Tatcha and Animal Crossing – Tatchaland Island Launch
Laura Geller Splendor – Natural beauty-n-Broadway
Billion Greenback Boy and Shiseido Fragrances – K by Dolce&Gabbana Eau de Parfum

Ideal Electronic Celebration Series 
Dove – Nationwide Crown Working day
Olive & June – Mani Bootcamp
Dove, Suave and Shea Dampness – Clean Working day Are living
Madison Reed and Tiny Girls PR – Hair Colour Residence Social gathering
Ipsy – IPSY Reside: Coming With each other, Although We’re Apart
Coty Inc.’s philosophy – Self Care Cinema Evenings

Finest Use of SMS
Peace Out Skincare
Attentive and Supergoop!
Attentive and Bliss

Most effective Use of TikTok
Eos Merchandise – #AwesomeEggHunt
Kaja Elegance
E.l.f. Cosmetics and Movers+Shakers
The Inkey Checklist
NYX Qualified Make-up – #ButterGlossPop Problem

Very best Use of Instagram
Spotlight Oral Care
Kaleidoscope Hair Items
MyKirei by KAO – Furoshiki Confront Mask Campaign
Galderma Aesthetics – Lask Phone Collection
Olive & June – Mani Bootcamp

Ideal Use of Movie
Bevel – Produced for Kings
Beautycounter – Transparency: The Reality About Mica
Paula’s Selection Skincare
Content Dance – CBD Skincare Launch
Dove – Girls Room Online video Collection
Far too Faced – Experience the Ability of Better Than Intercourse

Finest Use of Customization
Pure Culture Attractiveness
Yves Saint Laurent Beauté – Rouge Sur Mesure
Functionality of Magnificence

Ideal Multi-Platform Campaign
Maybelline New York – Courageous With each other
SheaMoisture and BBDO NY
E.l.f. Cosmetics and Tinuiti – Spotify Album
Tula Skincare
NuFACE – Split the Ice Holiday Campaign
SoPost and LaMer

Most effective Product, Group or Sub-Brand name Launch Marketing campaign
Alo Yoga – Alo Glow Technique
The Nue Co.
Blue Wheel and Bliss – Obvious Genius
Hum Nourishment – Private Get together
AURA Individualized Hair Care
Also Confronted – Born This Way All-natural Nudes Eye Shadow Palette

Greatest Use of an Rising Digital Platform
FastAF by Darkstore
Perfect Corp.
E.l.f. Cosmetics and Movers+Shakers
Jebbit and Mecca Brands
Thirteen Lune
Coty Inc.’s philosophy

Very best E-Commerce Encounter
Elemis and Corra
Eos Solutions – Donut Working day Microbatch
Westman Atelier and One particular Rockwell
Charlotte Tilbury – Digital Splendor Insider secrets Retail store
Persona Nourishment
Paula’s Preference Skincare

Ideal Omnichannel Working experience
Youth To The Individuals – Skin Classes
Ever/Human body
Well+Fantastic and Bonsai – The Perfectly+Very good Shop
Operate of Natural beauty and Target

Ideal Pivot Method
Byrdie – Byrdie Beauty Lab
Belif and Artisan Council – Belif in Miracles
Experience Truth Skincare
Dermalogica – Clear Contact Certification

Greatest Sustainability Initiative
Beautycounter – The Clean up Deo
Tom’s of Maine – Recyclable Toothpaste Tube
ATHR Magnificence
MyKirei by KAO – Air Bottle

Greatest CSR Initiative 
Innersense Organic and natural Attractiveness – Mission In Motion
Tower 28 – Clean Magnificence Summer Faculty
Initially Aid Elegance – FAB Assist
Eos Goods – Shea Much better
Unilever and Weber Shandwick – TresSemmé Foreseeable future Stylists Fund

Ideal Use of Technology 
Yves Saint Laurent Beauté – Rouge Sur Mesure
E.l.f. Cosmetics and Tinuiti – AR Digital Check out-On
Far too Confronted – Snapchat VTO
Boost Lab – Pores and skin Advisor

Most Engaged Brand Neighborhood
Glow Recipe
Bravo Sierra – Battalion
Volition Natural beauty
Good Dye Young
Critical Proteins
Stay Tinted

Very best Breakthrough Startup
Susteau (formerly OWA Haircare) – Moondust Selection
The Inkey Listing

Founder of the Calendar year
Enrico Frezza, Peace Out Skincare
Sarah Gibson Tuttle, Olive & June
Jesseca Dupart, Kaleidoscope Hair Solutions
Brook Harvey-Taylor, Pacifica Magnificence
Holly Thaggard, Supergoop!
Gregg Renfrew, Beautycounter

Magnificence Manufacturer of the Yr
Henry Rose
E.l.f. Cosmetics
The Nue Co.