New Delhi– In India, weddings, ritualistic traditions and jewellery are intently connected and go with each other. Jewellery brand name Tanishq has just lately introduced its latest selection and types of jewellery — for summer season wedding ceremony season for millennial brides-to-be under its marriage ceremony sub-brand name — ‘Rivaah’.
The parts from ‘Rivaah’ include inspiration from Indian embroideries of many states of India like Phulkari, Gottapatti, Sujani, Kashida, Kantha etc with floral motifs, pine, chinar, creepers, geometric styles. The new types use karigari strategies like Spring wire, Chandak function, Filgree, Rawa get the job done and much more.
Ranjani Krishnaswamy, GM — Marketing, Tanishq, Titan Organization Ltd, suggests: “Weddings are undeniably a single of the most memorable moments of our lives and marriage jewellery holds a specific place in our hearts as it embodies priceless sentiments, symbolises our diverse ethnicities and the richness of our traditions. Rivaah by Tanishq celebrates this richness and variety of Indian weddings from the lens of a National Local Jeweller. It has a wide variety of amazing handcrafted bridal jewellery trousseau for today’s millennial bride.
“With the proposition of ‘A Jewel for Every Tradition’ we converse to this new-age self-assured bride, who is present day in her outlook however deeply rooted in regular values, bringing alive the that means and significance of every single piece of jewelry in her bridal trousseau.”
“Be it the Shakha Pola bangles or the Jadanagam, be it the Nath or the Maang Tikka — each and every has a important position to perform in a bride’s trousseau. As a marker of auspicious beginnings, just about every piece invokes divine blessings and celebrates the stunning journey our brides are to choose,” the spokesperson concludes. (IANS)