L Catterton Announces Strategic Financial commitment in Social Bella Intercontinental (Sociolla)

SINGAPORE, Could 4, 2021 /PRNewswire/ — L Catterton, the largest world-wide purchaser-focused personal fairness firm,

SINGAPORE, Could 4, 2021 /PRNewswire/ — L Catterton, the largest world-wide purchaser-focused personal fairness firm, these days declared an expenditure in Social Bella Global (“Sociolla” or the “Organization”), the major elegance and particular treatment e-commerce player in Indonesia. Established in 2015, Sociolla is Indonesia’s leading beauty shopping location, offering authentic make-up, skin care, hair treatment, fragrance, and splendor tools. The Business has quickly grown to supply magnificence lovers an omnichannel procuring working experience by means of its e-commerce platform and Sociolla merchants.

L Catterton will be a part of the Firm’s board and assist the founders in reaching new buyers and conference the increasing desire within the beauty and personalized treatment group. This financial commitment will give far more Gen-Z and Millennial customers with obtain to Sociolla’s reliable and curated large-high-quality elegance and particular care brand names in Indonesia and Vietnam, empowering its faithful client base to glance and come to feel far better.

“The elegance and own care classification carries on to see increasing penetration around the region with innovative gamers like Sociolla delivering buyers with bigger alternatives, top quality merchandise, and improved accessibility the two on the internet and offline,” explained Yock Siong Tee, L Catterton Principal and Investment Lead for Southeast Asia. “Sociolla’s improvements have delighted each consumers and brand principals similarly in this eye-catching classification. We are delighted to spouse with a staff that has demonstrated a potent track document of encouraging beauty makes promptly develop in Indonesia to realize an at-scale system, and we look forward to supporting Sociolla in the next chapter of its advancement.”

“The group at Sociolla is delighted to welcome L Catterton as a strategic shareholder and partner,” stated Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Co-Founders of Sociolla. “L Catterton will aid Sociolla to interact and achieve our at any time-growing customer base as we continue to roll out the #1 splendor ecosystem with our integrated platforms in Southeast Asia: Sociolla, Soco, Magnificence Journal, Lilla, and SDI. We are self-confident that L Catterton’s world wide abilities in the customer sector will posture us for continued results.”

L Catterton has important working experience investing globally in the magnificence and personal care category. Current and past investments include things like Marubi, S.p.A., IL MAKIAGE, Intercos, Functionality of Splendor, TULA, Frederic Fekkai, and several other people. This expenditure will be L Catterton’s initial financial commitment in Indonesia and will join an expanding portfolio of higher advancement, tech-enabled purchaser companies in Asia.

About L Catterton
With in excess of $25 billion of equity capital throughout its fund methods and 17 workplaces around the earth, L Catterton is the most significant global client-concentrated private fairness company. L Catterton’s team of almost 200 investment and working experts partners with management groups about the earth to employ strategic designs to foster expansion, leveraging deep group perception, operational excellence, and a wide partnership network. Given that 1989, the company has built more than 200 investments in foremost shopper brand names. For additional information and facts about L Catterton, be sure to check out www.lcatterton.com.

About Social Bella International (Sociolla)
Sociolla is the main splendor and private care platform in Southeast Asia, established in 2015 as a digital system and has because then developed into the #1 specialty magnificence omnichannel retailer and ecosystem in Indonesia. As a regional pioneer in on the internet specialty retail, Sociolla instructions strong engagement and advocacy in the category by means of its integrated platforms throughout Sociolla, Soco, Attractiveness Journal, Lilla, and SDI. For additional information and facts about Sociolla, please visit www.sociolla.com.   


L Catterton 
Andi Rose / Julie Hamilton (U.S.)
Joele Frank, Wilkinson Brimmer Katcher
+1 212-355-4449

L Catterton Asia
Bob Ong (Asia)
+65 6672 7619

Source L Catterton