Forward of summer, jewelry model Ania Haie has launched two new collections, as nicely as saying a new celeb influencer campaign for the Australian marketplace.
The Wild Soul Assortment updates cameo jewellery – popularised all through the Victorian era – with a modern day twist, with mom-of-pearl pendant charms embossed with many symbols together with “compass emblems, evil eyes and sunlight and moon depictions” to create a bohemian, lavish sense.
The assortment also involves chains, huggies, and necklaces.
The second new assortment is named Overlook Me Knot and is influenced by the catwalk craze of knotted and netted components.
“Exploring the use of condition and construction, the Forget about Me Knot selection characteristics minimalist jewelry parts with chunky knot detailing,” a assertion from Ania Haie reported.
Neglect Me Knot’s target is day-to-day jewelry items, which include T-bar chains, ear cuffs, and stackable rings.
All Ania Haie jewellery is crafted in 925 sterling silver and possibly rhodium plated or 14-carat gold plated.
Meanwhile, the manufacturer – which is dispersed by Duraflex Team Australia – has also announced singer and actress Samantha Jade as its newest influencer marketing campaign spouse.
Phil Edwards, running director DGA, informed Jeweller, “Samantha Jade is a excellent in good shape for Ania Haie her profile inside of Australia is right on level for this manufacturer.
Samantha is an ARIA Award-profitable singer and thriving Aussie actress, but she’s also pretty down-to-earth, and highly regarded and properly-connected to her followers. Samantha loves sharing her classy, chic design on Instagram and her viewers and their passions are nicely aligned with Ania Haie.”
Jade, 34, has 233,000 followers on Instagram and has now begun endorsing Ania Haie on her social media accounts, with a modern write-up about the Wild Soul Selection garnering extra than 1,300 ‘likes’.
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