Serena Williams jewelry line set to start globally subsequent US deal

Tennis celebrity Serena Williams is launching her eponymous wonderful jewellery collection, Serena Williams Jewelry in

Tennis celebrity Serena Williams is launching her eponymous wonderful jewellery collection, Serena Williams Jewelry in Zales in the US.

The Signet-owned diamond jeweller will come to be the sole retailer of Serena Williams Jewelry in the US from August 24.

The collection incorporates additional than 60 sparkling rings, necklaces, earrings, and bracelets set in 10K gold and sterling silver accented with outstanding, purely natural diamonds. Costs selection from 99 to 9,999 US pounds depending on the steel and carat pounds.

Commenting on the deal, Williams said in a assertion: “I’m so thrilled to expand the accomplishment of Serena Williams Jewellery in collaboration with Zales. I have experienced a extensive partnership with Zales as a client and have always admired their design and appreciated their reputation for high-quality and customer service.

“Introducing my collection to the Zales purchaser just would make so considerably sense and seriously is a dream occur accurate.”

Serena Williams Jewelry indications exclusive US deal with Zales

The Serena Williams Jewellery structure aim is on the theme of “It’s Your Change to Play” which encourages the concepts of enthusiasm, self-acceptance, and empowerment by way of three curations titled ‘Unstoppable,’ ‘Believe, Be Great,’ and ‘Queen of Your Court’.

Williams added: “I appreciate expressing myself via vogue. My diamond jewellery selection is a attractive celebration of the strong girls in my existence and all-around the world. I’m so grateful for the option for my types to inspire men and women to enjoy by themselves, imagine in themselves, and to carry a minor sparkle and joy to distinctive times.”

Jamie Singleton, president of Kay, Zales and Peoples, claimed: “Each design and style embodies her putting but playful style, and we are thrilled to carry Serena’s signature aesthetic to our consumers, supplying them one more avenue to express on their own and join with the power that Serena emits.”

KP Sanghvi on the lookout to extend Serena Williams Jewelry globally

Following the US start, KP Sanghvi, the international licensee for Serena Williams Jewelry mentioned that it would be vetting new international possibilities for the assortment in further marketplaces.

Gautam Begani, chief working officer of KP Sanghvi Jewellery, additional: “It has been an complete joy performing with Serena and observing her inspire new fantastic jewellery collections that mirror her daring, still playful, sense of design.

“We’re so excited about our new retail distribution with one particular of the largest specialty jewellers in the US. Our big subsequent action is using Serena’s diamond jewelry models to a broader viewers of her enthusiasts globally.”

KP Sanghvi is one of the most significant vertically integrated diamond firms in the environment.