The futurist: Harshad Ajoomal – Instances of India

Harshad Ajoomal A carved vegetable ivory (Tagua Nut) cocktail ring in 18-karat yellow gold set


Harshad Ajoomal


A carved vegetable ivory (Tagua Nut) cocktail ring in 18-karat yellow gold set with diamonds, and briolettes of amethysts, spinel and pink tourmaline. By H. Ajoomal Great Jewellery


A pair of icy platinum earrings embellished with round and emerald-slash diamonds from the Modern day Vintage line. By H. Ajoomal Fine Jewellery


A snap-on black onyx bracelet embellished with yellow gold finials, diamonds, tanzanite and citrines. By H. Ajoomal Fine Jewellery


A wide bracelet patterned with white and grey mom-of-pearl sticks held in a circle with normal Italian corals framed in diamonds. By H. Ajoomal High-quality Jewelry

Explain to us about your family … were they relevant to the entire world of jewelry?


My paternal family experienced oil and cotton seed processing models and factories. So, I was not exposed to jewelry in that perception. But, sure, a few of my cousins and uncles bought into the diamond and jewellery trade following immigrating from Pakistan for the duration of the partition in 1947. I started out out by using up a gemmology class just one summer time at the Gemmological Institute of India (GII) the place my professor also took place to be my 1st cousin, Navin Jashnani.

I experienced under no circumstances been uncovered to gemstones and diamonds and it was an eye-opener for me. Immediately after I accomplished the system, Navin requested me if I would be fascinated to understand production and metalsmithing.

I was 19 a long time old, and just after attending higher education in the morning, I had enough time on hand. So, I agreed. There had been no institutes in individuals times that taught jewellery manufacturing, so Navin obtained me to apprentice with Shishir Nevatia, founder of Sunjewels. In the 1 12 months used there, I learned the technical aspects of jewellery producing on the bench.

Did your early knowledge in the sector make you realise that you experienced a designer hidden in you?


After my apprenticeship at Sunjewels, I joined Navin’s Sama Jewelry, and started out production and wholesaling jewelry. I often knew I experienced a creative facet to me as I was attracted to art, sculpture and architecture from a younger age. I travelled a large amount as a youngster with my moms and dads all around Europe and I try to remember my visits to museums – those memories stayed with me permanently.

It was only when I began operating on jewellery and creating some thing that I realised my calling.

My instruction also came from travelling to intercontinental jewellery exhibits in Vicenza, Valencia, Hong Kong, and looking at textbooks on jewellery of distinct durations.

Jewelry building has been a imaginative outlet for me. I also delight in manufacturing gemstones.

I am largely a self-educated designer, barring a few of quick classes that I took in Milan and Mumbai. I hold looking through about architectural rendering, and I imagine that is assisted me explain my strategies to my artisans. It is been nearly 30 several years and I have been savoring the method and discovering something new all the time.

A beaded multi-row necklace showcasing tumbled peridot and tanzanite beads with side clasps in wooden and brushed yellow and white gold set with diamonds. By H. Ajoomal Good Jewellery


An 18-karat white gold cocktail ring influenced by the overflowing icing on a cake set with mint green tsavorites and Mandarin garnets. By H. Ajoomal Great Jewellery


A pair of curvaceous white gold earrings set with round and baguette diamonds. By H. Ajoomal High-quality Jewellery


White gold diamond ear pendants fashioned with fancy-lower diamonds. By H. Ajoomal Great Jewelry

When did you commence your personal eponymous brand name, and who was your target viewers?


Just after doing the job for a lot of years in the business-to-business enterprise trade in which I headed the innovative section in Sama Jewellery, and partnering with designers like Farah Khan for almost 9 many years, I resolved out to venture on my personal. In 2006, I began my eponymous brand name H. Ajoomal to cater to a discerning purchaser.

Although at Sama, we analyzed our items with conclude customers and realised that they were being more discerning than jewelry suppliers, who had been reluctant to experiment. Which is when I felt I could cater to an viewers who desired one thing out of the common devoid of compromising on producing and gem good quality.

Your jewelry sits on the cusp of fantastic jewelry and significant manner. Convey to us how you have managed to create a signature label this kind of as this? How significantly impact does fashion have in conceiving the collections?


Yes, our pieces are a blend of fine jewellery and higher vogue. We also do prêt and demi-fantastic jewelry. Vogue has unquestionably been just one of the massive influences other than architecture, sculpture, and pop artwork. Getting a scuba diver, I also am inspired by underwater lifetime.

One are not able to observe trend blindly, I come to feel 1 has to locate one’s own signature style it is important to know if your shopper prefers substantial fashion or high street fashion what type of jewellery will go with her apparel, her way of living. Besides structure, it’s important to construct have faith in so that customers are certain about what they are shopping for from you.

I retain experimenting with new materials, trying out new procedures. I also do basic and bespoke jewelry, but hire new production methods and figure distinct techniques of carrying those people parts.

The use of unconventional gemstones is one more aspect that distinguishes your brand name from other folks. Do you have a gem-cutting lapidary as properly?


Sure, I appreciate unconventional gemstones and invest significant time sourcing them. Of system, we use rubies, emeralds, tanzanite and extra, but I also experiment with kunzites, morganite, Mandarin garnets, purple garnets, and spinels. I love opals from Ethiopia and Australia. I also use vegetable ivory, tagua, fossils, and meteorites. I uncovered a supplier for meteorite and I intend utilizing it in wonderful jewelry.

I really do not have my individual lapidary, but I perform with a staff of qualified gem cutters around the globe who personalized-cut gems for me.

I attempt as a lot as feasible to come across out about the sourcing of the gemstones that I use. Are they sustainable? Are they empowering these neighborhood communities? Is it imported and sourced from the ideal companies? These aspects are crucial for me.

Inform us more about the newest traces that you have arrive up with.


It has been a definitely strange calendar year for all of us. Travelling is limited and folks are opting to go for open up spaces with a modest group, who they sense secure to be with. That’s why we are concentrating on the demi-wonderful jewellery line, which is extra fun and colourful, by working with the Pantone yellows and greys or other unconventional combinations. This line has been carrying out very well for us this previous yr.

Some of our crucial pieces have been marketed by way of auctions as effectively.

We are performing at present with Mandarin garnets and spinels – an atypical mix of orange and pink shades. I’ve also been doing work a large amount with peridot and rough material, and gems like jasper, which bear organic earthy designs and combos of jasper with tanzanite or agate.

I have recently arrive again from the African Safari, and I frequented Lewa in the North and was mesmerised by the amazing landscape where I noticed 20 different shades of grass! I am making an attempt to function on a color scheme comparable to it with an earthier sense in my demi-fine line.

A different selection is getting manufactured with uncut diamonds, labradorites, tanzanites and rough emeralds.

We are working a collection in aluminium and plating of aluminium and titanium in mixture with gold and gemstones. We are also coming up with our individual black gold alloy, and operating on numerous shades of gold, far too.

Could you give us an sign about craze directions?


I believe the young purchaser will establish with pieces that have symbols or are additional personalised.

In conditions of diamond cuts, we will see far more fancy styles together with trapezoids and triangles and ovals and emerald-cuts, in particular for engagement rings and wedding bands. Emerald cuts have been in fashion for a extended time. But all over again, it is the way we are location them is a lot more modern day.

In the coloured gemstone segment, the definition of what is thought of a gem is shifting speedily. Just one can not define what is treasured or semi-treasured. It’s up to the consumer to decide about the rarity of the product, its sourcing, the style, irrespective of whether it is natural or not… there is a thin line now dividing treasured and semi-cherished gemstones.

It is all about how a gemstone is utilised in a piece of jewellery that seriously can make it uncommon.

We will also see different approaches of advertising jewellery.

Even at auctions, which before marketed only vintage pieces, we are locating youthful designers who are placing their new items below the hammer for an advanced clientele.

Social media is a activity-changer. We just lately marketed a pair of fossil earrings by means of Instagram. There is a whole new world out there of consumers and collectors, who want various, well-developed, wearable jewellery, akin to artwork. Just as you would not want two pieces of the exact same art on your wall, you wouldn’t want your neighbour to have a comparable piece of jewelry that you have. The younger shopper wishes something various, which defines their taste and style.

So I see that trend directions currently being a minor bit much more fluid. Just make guaranteed it is fantastic content, perfectly created and strange.

Thumb Image: Earrings built with organic fossils fashioned 250 million many years in the past in the Paleozoic era bordered with round diamonds and baguette clusters. By H. Ajoomal Good Jewellery

By Shanoo Bijlani

Disclaimer: Material Made by The Gem & Jewelry Export Marketing Council