Why the New European Bauhaus motion is suitable for the fashion field

The electronic convention Werkstatt der Zukunft will deliver alongside one another international authorities for the

The electronic convention Werkstatt der Zukunft will deliver alongside one another international authorities for the very first time at Frankfurt Style Week future week to unite the “New European Bauhaus” motion with the vogue market. Scott Lipinski, CEO of the Fashion Council Germany, gives an perception into the notion at the rear of the interdisciplinary function on 6 July 2021 – and describes why the New European Bauhaus concept is remarkably suitable for vogue.

Why did the Trend Council Germany set up the convention ‘The New European Bauhaus – Werkstatt der Zukunft’? What is the concept and goal?

Scott Lipinski, FCG: The idea of organising an EU-wide convention to unite interdisciplinary sector specialists is not new to us in the Council. Jointly with our board associates, we have been functioning on a program for some time to accelerate procedures of transform and rethinking. However Covid-19 designed it difficult to prepare an occasion. But a few of months ago, Frankfurt Trend Week offered the needed platform with its electronic FFW Studio to provide our idea of an interdisciplinary trade to daily life.

The goal of our convention is to carry collectively interdisciplinary gurus to share their know-how on sustainability, innovation, technological know-how, inclusion and design. It is time to do the job on concrete solutions that will guide Germany – alongside one another with the other fashion areas – into a sustainable long run.

Why is the idea of the ‘New European Bauhaus’ so important for the fashion sector?

The damaging impression of vogue and textile output on our ecosystem is enormous, the enhancement towards sustainable production is inevitable. The dyeing and ending of textiles by yourself accounts for about 20 percent of world-wide drinking water air pollution (supply: EEA) and leads to 10 p.c of worldwide greenhouse fuel emissions (supply: EPRS).

The ‘New European Bauhaus’ movement, initial outlined by Ursula von der Leyen in September 2020, is a get in touch with to collectively establish and realise visions of a sustainable, inclusive, intellectually and emotionally partaking future based mostly on the European Inexperienced Deal. The initiative encourages initiatives that mix sustainability with aesthetic structure. And that’s exactly where we appear to manner, due to the fact vogue should really be sustainable, for absolutely sure, but also appealing in design and style. If sustainable brand names regulate to arrive at a significant mass of conclusion buyers with their types, the goods will raise in demand from customers on their personal. With our conference, we would like to build a new movement that brings together the ‘New European Bauhaus’ strategy with fashion. → #NewEuropeanBauhausFashion.

Bild: Die Werkstatt der Zukunft 2021 – The New European Bauhaus

Where do we stand and what demands to alter?

Our analyze on the Status of German Style confirmed that manner is a massive economic variable – in Germany we contribute 66 billion euros to the gross domestic product. On the other hand, when it comes to output, we are the only marketplace that does additional offshoring than reshoring. In buy to boost sustainability, innovation and inclusion, we will need to initiate variations to be ready to command creation paths. We require to adhere together and discover from just about every other, generate new systems to push the circular economy and shield means. But we also need to have to get to shoppers, preferably with superior style and design and transparency: the consciousness for sustainability is unquestionably there, we now need to function to ensure that the goods are in high need. Thus, it will help to teach persons from all sides.

Moreover, fashion demands to be taken seriously in order to be listened to in politics. We have accomplished a first step with the review on the standing of German fashion, which was supported by the Federal Ministry of Economics. And we actually really feel that our field is currently being noticed extra and a lot more. Another evaluate that would aid the business to come to be additional sustainable would certainly be the reestablishment of regional output capacities. The willingness of the manufacturers is there. What is desired is an incentive to be able to make these capacities. We need to have to do the job with each other to attain our plans. This is particularly what we are executing with our conference and the ensuing up coming measures. Also, we are uniting all European Style Councils with their voice and vision to help form the potential. It is the begin for some thing new.

The conference ‘The New European Bauhaus – Werkstatt der Zukunft’ on 6 July, 10 am – 6 pm, is obtainable digitally and cost-free of charge.
To obtain the stream, interested parties will have to sign up by means of the web page www.neweuropeanbauhaus.trend/. The programme and an overview of the speakers and topics will also be furnished on the web page.

Also, truly feel free of charge to look at out the Instagram channel: @neweuropeanbauhaus.vogue.